57 pieces across 6 categories · 4 storage destinations · prioritised build order
Four destinations, each with a clear job. Nothing lives in two places.
Ordered by SEO impact × build effort. Do the top of this list before anything else.
| # | Collateral piece | SEO impact | Effort | Why now |
|---|---|---|---|---|
| 1 | Real wedding features (5–10) | Unique indexed pages, long-tail keywords, photo alt text, social fuel for months | ||
| 2 | Nevada City / Gold Country landing pages | Captures high-intent "wedding venue near me" searches from day one | ||
| 3 | Preferred vendor list (on-site page) | Every vendor on the list links back to you — 20–40 free local backlinks | ||
| 4 | FAQs with JSON-LD schema | Content already exists — schema unlocks SERP accordion with zero new writing | ||
| 5 | Pricing guide (gated PDF) | Highest-converting lead magnet in venue marketing — builds email list from day one | ||
| 6 | Testimonials bank (structured in Sanity) | Review schema = star ratings in SERPs, builds trust before a click | ||
| 7 | Nevada City local guide | Captures destination searches, earns local backlinks, keeps couples on site longer | ||
| 8 | Seed oil free / culinary story | No other venue in your market owns this — a genuine editorial differentiator | ||
| 9 | 360° virtual tour | Dwell time signal, closes out-of-town couples without needing a site visit | ||
| 10 | Styled shoot lookbook | Pinterest traffic engine, shows seasonal range, photographer partnership opportunity |